Logo
Primary Logo
The Skender logo is the core element of the branding system. The logo consists of two parts: a stylized S icon and the name Skender typeset as a wordmark to the right of the icon. The preferred logo, as shown below, should be used in as many applications as possible.
Alternate Logo
In certain situations, a stacked version of the Skender logo can be implemented. The stacked version should only appear in one color, as shown at right. Approved color versions of the mark are Skender Red, White, and Black.
Logo Color
Using the Skender logo consistently will help build brand strength. In as many instances as possible, the Skender logo should appear in Skender Red. Alternate color versions can be used when necessary. In all applications of the Skender logo, it is crucial that the logo maintains enough contrast with any given background to be easily readable. Specifications are provided within this guide for reproduction of CMYK process color, spot colors, hexadecimal values,and RGB values.
Colors
Red
Black
Concrete Gray
Consistent use of the approved Skender color palette is crucial to maintain brand integrity. These color values and specifications are for Skender’s primary (above) and secondary (below) color palette. Please follow these to ensure that your use of color is consistent across all branded collateral.
Ice Blue
Blue
Mint Green
Metal Green
Typography
Primary Font
Verbal
Positioning
The premiere construction experience, guided by efficiency, anchored by value, driven by results.
Framework
Client-centric
With a thoughtful approach refined over six decades, Skender partners with its clients to fully understand your needs and intentions. Our teams create the premier building experience by uniting around common goals–generating energy and engagement. By pulling together, we accomplish big things.
Process-driven
Skender is a process-driven contractor. Our value-optimized approach to building combines Lean best practices with tailored offerings, allowing us to deliver a refreshingly worry-free construction experience. A proven path to increased quality and improved ROI, Skender’s processes are more efficient, sustainable and reliable.
High-performing
Skender’s construction is unrivaled because we set the bar for client value higher. We bring infectious energy, built-in efficiencies, innovative ideas and products, a proven process, and positive attitudes to every project. Plus, our blended approach to safety, production and quality optimizes timelines, reduces costs and enhances long-term building performance.
Versatile
Skender is a dynamic building contractor with expansive knowledge in all construction types, at any scale. We deliver turnkey project solutions across all major industry sectors with maximum efficiency. We know that building is about more than plans and schematics. It’s about realizing a vision. And at Skender, that means approaching every engagement as a passion project. We want you to feel inspired throughout the construction journey and thrilled by the results. So we always match our focus on Lean process with an energetic spirit.
True Partner
Shoulder to shoulder, we stand with each other in the face of any obstacle because when one succeeds, we all succeed. Forging true partnerships built on a foundation of respect, clear communication and open-mindedness cultivates an environment that encourages individuality, creative thinking and the sharing of ideas. It’s smart. It’s Lean. It’s just another way we’re delivering the premier construction experience.
Refreshing
We believe in accountability and humbly share our experiences and mistakes—continually improving,
learning and growing together. Everyone, no matter their role, is treated with respect. Skender values the ideas and opinions of each employee and gives those voices an opportunity to be heard through numerous means, such as Lean Coffee. We’ve implemented many innovative solutions from employees that have propelled Skender forward. There’s no voice too small to be heard.
Proactive
Being proactive means caring about what you do and going above and beyond. We’re hungry for ways to improve the company, our work and invest in ourselves. We take ownership of the building journey and ensure that no stone goes unturned when it comes to our shared success. After all, it’s smarter to measure twice and cut once. At Skender, we have the foresight to begin with the end in mind, which helps us anticipate issues and achieve the best results.